Selling to the Personas

Marketing, News, Sales, Trending

In our previous articles, we identified tactics for customer discover and target personas. Once you have a deep understanding of these areas of the process the next step is to associate that to the buying decision...

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Empty Suits (Part One)

It’s like men in black meet the walking dead. The basic scenario is this: the startup company needs help. Investors or board members are pushing for improvements – more marketing, more sales, faster product...

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The Start-Up Rapids Await, Tips and Tools for your Trip

Away we go winding down the adventurous paths and more choices to ponder. Having managed growing organizations and divisions for many years I am often asked what choices should we make when we hit the in-between stage...

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Marketing, Sales

I’m sure you’ve heard by now that networking is something you should do when you’re building your company. Yet, there are so many places to go to and so many people at these gatherings.  How do...

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What’s your story?

Marketing, Trending

We have talked with many new entrepreneurs and we were very surprised to hear how many of them all said the same thing. When we interviewed founders and CEOs in other technology hubs, including RTP, it was a consistent...

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Personas and Customer Discovery

There is a ton of material written about the importance of customer discovery, customer development, market validation, and the like.  If you’ve read any articles about startups or entrepreneurship in the past...

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Beware The VP of Special Projects

Beware the VP of Special Projects This is part of a series we’re working on about the need for ongoing customer discovery. This post is about the land mine that is the VP of Special Projects. It is an especially...

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Part V Bad Partnerships

We hear the phrases BuildBuy or Partner. When you are limited with money and resources the latter always seems to be the case. Or should it be?   Bad partnerships or not setting up the proper partnership are...

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