Business Development

Personas and Customer Discovery

There is a ton of material written about the importance of customer discovery, customer development, market validation, and the like.  If you’ve read any articles about startups or entrepreneurship in the past...

Read Article

Beware The VP of Special Projects

Beware the VP of Special Projects This is part of a series we’re working on about the need for ongoing customer discovery. This post is about the land mine that is the VP of Special Projects. It is an especially...

Read Article

Strategic Alliances

Business Development

Partnerships In one of our previous posts, we discussed why Bad Partnerships can be an area of risk for small and growing businesses. Here we will explore how to develop value-based partnerships that can help expand...

Read Article

Part VI Bad Investors

This is a cautionary tale of what happens when you take money for your business from the wrong investor. Raising money for your business is a sales process. Like selling your product to your customers selling your ideas...

Read Article

Part V Bad Partnerships

We hear the phrases BuildBuy or Partner. When you are limited with money and resources the latter always seems to be the case. Or should it be?   Bad partnerships or not setting up the proper partnership are...

Read Article

Part IV Needy Clients

Many times the product market fit is ideal for you to build out your current solution in your market today. Let’s take a look at what happens when you work to leverage your best customers to evaluate the next...

Read Article