7 Ways to Reduce Operating Costs and Increase Profitability

Featured, Finance, News, Operations

Growing company efficiency and scalability are important factors in your early success.  Managing long term operational inefficiencies will have significant impact on reducing future financial leakage.  Here are 7...

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Missed Opportunities – Knowing When it’s Time to Exit

Finance, News, Operations, Stage, Trending

Every entrepreneur dreams of the successful exit. Is your time now or should you wait? In business, there are windows of opportunity to capitalize. More often than not, the opportunity occurs within a small time...

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Selling to the Personas

Marketing, News, Sales, Trending

In our previous articles, we identified tactics for customer discover and target personas. Once you have a deep understanding of these areas of the process the next step is to associate that to the buying decision...

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Empty Suits (Part One)

It’s like men in black meet the walking dead. The basic scenario is this: the startup company needs help. Investors or board members are pushing for improvements – more marketing, more sales, faster product...

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The Start-Up Rapids Await, Tips and Tools for your Trip

Away we go winding down the adventurous paths and more choices to ponder. Having managed growing organizations and divisions for many years I am often asked what choices should we make when we hit the in-between stage...

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Marketing, Sales

I’m sure you’ve heard by now that networking is something you should do when you’re building your company. Yet, there are so many places to go to and so many people at these gatherings.  How do...

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What’s your story?

Marketing, Trending

We have talked with many new entrepreneurs and we were very surprised to hear how many of them all said the same thing. When we interviewed founders and CEOs in other technology hubs, including RTP, it was a consistent...

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Personas and Customer Discovery

There is a ton of material written about the importance of customer discovery, customer development, market validation, and the like.  If you’ve read any articles about startups or entrepreneurship in the past...

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Beware The VP of Special Projects

Beware the VP of Special Projects This is part of a series we’re working on about the need for ongoing customer discovery. This post is about the land mine that is the VP of Special Projects. It is an especially...

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Strategic Alliances

Business Development

Partnerships In one of our previous posts, we discussed why Bad Partnerships can be an area of risk for small and growing businesses. Here we will explore how to develop value-based partnerships that can help expand...

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